Marketing Tools & Materials

Find best practices to better market and sell cold climate heat pumps.

Heat Pump Planner

The NYSERDA Heat Pump Planner can be used to show customers how heat pumps might look in their home. A short quiz shows consumers the likely configurations that work for their home type. The planner is best used as an introductory tool to show the different indoor unit possibilities and configurations.

NEEP Air Source Heat Pump Buying Guide

This overview is best for customers that like to do their research before committing. It gives them an overview of the technology and questions to ask their contractor. By hitting all the points in Part 2 How to Proceed - Shop Like a Pro - you will come off as being thorough and having the customer’s best interest in mind.

NYSERDA Residential Customer-Facing Materials