Sales
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Learn proven techniques to sell heat pumps to your customers.
Business Case for Heat Pumps
Key Takeaways:
- With the passage of the Climate Act and growing consumer demand, heat pumps are the future of residential heating in New York. Don’t get left behind in an exciting new market — the time is now to diversify your HVAC business.
- Heat pumps allow you to deliver two systems in one, which means more value for your customers.
- Heat pump technology has improved dramatically in recent years and more efficiency means more savings for customers who switch from oil, propane, or electric resistance heating.
- Heat pump installations and service calls are simpler, cleaner, and more enjoyable than installations and service for fossil fuel systems.
- If you’re open to learning, heat pumps can help your business grow — and NYS Clean Heat has the tools and resources to help you along the way.
Myth Busting: Cold-Climate Heat Pumps Work in the Winter
Key Takeaways:
- Modern cold-climate heat pumps do work for year-round heating in cold climates. Improvements in technology have transformed the marketplace, and homeowners do not need backup heat with ccASHPs.
- Trust the NEEP ratings and your Manual J. Use best practices in sizing and design for happy customers and avoiding call-backs. Remember, a tight building envelope will help your customers lower their heating costs, be more comfortable, and see results with a smaller system.
- The market for ccASHPs is substantial and still growing. They are low maintenance, incentivized, and many homeowners are motivated to get off fossil fuels.
- Heat pump installations are an important way that HVAC contractors can decarbonize our energy system for customers that are eager for clean heating and cooling technology.
Targeting the Home Improvement Customer
Key Takeaways:
- The most cost-effective time to upgrade your customer’s home comfort is while they are already making home improvements.
- Now is a great time to buy a heat pump — prices are going down while loans and incentives are readily available and accessible to most homeowners.
- Heat pumps are a great way for your home improvement customers to invest into the long-term value of their home.
- Heat pumps have no chance of carbon monoxide leaks and they are the best option to improve indoor air quality and home comfort.
- The housing market is shifting towards efficient homes with a small carbon footprint.
- The best choice your customer can make to fight the climate crisis is home electrification. The investment will save them money long-term, increase their comfort, reduce indoor pollutants, and dramatically lower their carbon footprint — all in one.
Selling Heat Pumps Instead of AC Units
Key Takeaways:
- Heat pumps provide consistent, efficient, year-round comfort.
- For a little more in their upfront investment, your customer can get one system that provides both heating and cooling.
- Heat pumps let homeowners enjoy potential future savings — the costs of fossil fuels are frequently changing and the systems that run on them are getting more expensive.
- A well-installed heat pump system will be very reliable for a very long time.
- Enjoy those nice days outside again! Heat Pumps will eliminate the loud noise associated with traditional AC systems.